Market Development Manager, Primary and Referral Care, GE Healthcare
Rita currently serves as Market Development Manager for GE Healthcare’s Primary & Referral Care (P&RC) initiative in Africa. P&R C Africa works with the global health community, as well as private sector players to deliver value-based sustainable primary healthcare interventions aimed at impacting access and improving outcomes for health systems and patients.
Rita has over 15 years’ experience: over a decade in healthcare and three years as a healthcare management consultant. As a healthcare advisor, Rita’s work included performing: feasibility studies; due diligence for expansion, and mergers and acquisitions; strategic planning; impact assessments; and operations optimization, for a wide range of healthcare clients, including, private equity firms, multinationals, hospitals, and IGOs.
Her healthcare experience is primarily in managed care where she worked with providers (hospitals and medical groups/physicians) and payers (government, employers, and health insurers) to manage the total cost of healthcare related to quality improvement and cost reduction.
Prior to joining GE, Rita was the healthcare lead for KPMG in East Africa. Prior to KPMG, she served for 8 years in various capacities with UnitedHealth Group, a leading diversified healthcare company in the US.