Professor Myriam Sidibe is the Chief Mission Officer and Founder of Brands on a Mission, a B-Corp aiming to get Brands and Companies to drive impact in health and well-being through their business models. She is also the co-founder and Chair of the Kenya National Business Compact on Coronavirus and the woman behind the multi-award winning and UN recognized Global Handwashing Day now celebrated in over 100 countries.  From within Unilever, she has created a movement to change the handwashing behaviors of one billion people, the single biggest hygiene behavior change program in the world. In addition, Myriam is a Research Fellow at the Mossavar-Rahmani Center for Business and Government of Harvard Kennedy School and a honorary Professor of the Practice at the London School of Hygiene and Tropical Medicine.  She is the author of the best-selling book #1 Business Ethics Brands on a Mission : How to Achieve Social Impact and Business Growth through Purpose (Routledge 2020) and her TED talk The Simple Power of Handwashing has been viewed more than 1 million times.   She is a regular contributor to the Entrepreneur and is regularly featured in FT, Forbes, HBR, The Guardian, Huffington Post, Reuters and CNBC.